Promote Your Photography Adventures
As a photographer, I’ve found the Stories feature of Instagram particularly useful to keep followers up to date on my photography adventures. The popular format introduced by Snapchat, then adopted by Instagram, Skype, Facebook, Messenger and even some dating apps, is now making its way to YouTube as a new feature the company is calling “Reels.” But they’ll be a bit different than what you see on Snapchat and Instagram and they’ll be designed specifically for YouTube creators.
Over the past year, YouTube invited a few creators to test out a new place to connect with fans in-between uploads with polls, pictures, text, GIFs, and more. They called this place Community where creators can share polls, pictures, texts and GIFs with viewers. Some of these creators included:
- Anitta – sharing behind-the-scenes photos
- Marshmello – teasing sneak preview GIFs
- Vidya – polling subscribers for ideas.
Last week, YouTube starting expanded the Community to creators with over 10,000 subscribers.
Reels Won’t Expire Like Instagram or Facebook Stories
YouTube calls Reels as a spin on Stories but the feature differs from the latter in many ways. First, Reels won’t be a time-limit feature. This means that the Reels won’t disappear after 24 hours or any fixed amount of time as seen in Instagram or Facebook Stories. Second, user can separate individual Reels unlike Instagram or Facebook where the posts are bunched together.
This new video format on YouTube will let creators express themselves and engage fans without having to post a full video. They will be able to upload video of up to 30 seconds each. Creators will be able to add music, filters and new “YouTube-y” stickers. YouTube Reels was first spotted in May 2017 but not details were provided then.
How Will You Use Reels?
Reels will appear on the Community tab of a creator’s YouTube page. Is this a feature that you would use to share behind-the-scenes footage of a photo or video shoot? Would you use it much in the way that you would have used the “stories” feature of other social media platforms? Comment below.